Michael Lananna is assistant editor at Baseball America magazine, with a focus on college baseball and the Major League Baseball draft. In this interview, conducted by email, he discusses his job and his predictions for the 2015 season.
Q. Describe your job. What is your typical workday like?
A. Baseball America is a five-day-a-week, 9-to-5 kind of job. It’s a biweekly publication, so some weeks I’m busy writing and editing stories and preparing pages for production. Other weeks, all of my energy goes toward reporting.
I’m one of two main college writers for the magazine and the website, so I need to constantly stay on the pulse of what’s happening in college baseball. With the season starting a couple of weeks ago, our college coverage is in full swing, meaning that we’re doing podcasts, previews, features, top 25 rankings and roundups every week.
Of course, being a baseball writer, I try to get out to ballparks as much as I can, traveling on the weekends to catch teams or players that intrigue me. Baseball America is unique in that it focuses on baseball from a player-development perspective. Most of our coverage is geared toward finding tomorrow’s future stars.
Q. How does story editing and headline writing work at Baseball America?
A. Every story that appears in our magazine goes through multiple rounds of editing. For every issue, we have a page budget, where different editors are assigned first and second reads of specific pages.
Our in-office editorial staff is a relatively small group, so everyone gets their hands dirty when it comes to editing. For the pages you’re assigned, you’re responsible for copy-fitting and writing headlines, subheads, captions and any other required maintenance. And when you’re done with the page, you print it out and hand it off to someone else in the office to proof.
We have our own style guide, so we edit for style as well as content and grammar. Headlines, for the most part, are written in a newspaper style — present tense with a subject and a verb. Our online headlines often differ at least somewhat from those in print for SEO purposes.
Q. You’re a 2014 graduate of the journalism school at UNC-Chapel Hill. What skills that you learned there are you using in your job now, and what new ones have you picked up?
A. Looking back at my four years in Chapel Hill, I’d say UNC’s J-school helped me build a very diverse skill set. Skills I learned in courses such as reporting, creative sports writing, feature writing and — of course — editing and advanced editing have all come into play to some degree.
From an editing standpoint, familiarity with InCopy and InDesign, the ability to use a stylebook, headline and cutline writing and editing for grammar and content are all skills that I employ every day. Sometimes, Andy, it truly does feel like I’m sitting in your advanced editing class.
As far as writing and reporting, I find myself applying lessons I learned in Tim Crothers’ creative sports-writing class and John Robinson’s feature-writing course with nearly every piece I write. Both professors pushed me to be creative with my writing, and I often try to imagine how they’d critique my stories as I write them.
I’d also say that the lessons I learned in Ryan Thornburg’s social media for reporters course especially come in handy. I’m working on a feature story right now that I dug up using Twitter, and my number of followers has doubled in the past month using some of the skills Thornburg taught in that class. (Follow me at @mlananna!)
New skills? I’m slowly but surely getting the hang of podcasts. That’s entirely new for me, but I don’t think I’ve embarrassed myself too much yet.
Also, while I worked as a beat writer for The Daily Tar Heel, various internships and in reporting classes, this job is my first exposure to covering a national beat. We’re trying to cover college baseball holistically — not just a specific team or a localized group of teams. So there’s been some adjustment and learning on my part in trying to figure how to best handle such a wide breadth of coverage. I think I’m getting it, though.
Q. Last year, you were an intern for the Los Angeles Dodgers. What was it like to cover the same team for an entire season?
A. Serving as an associate reporter for Dodgers.com was an unbelievable learning experience and certainly a pinch-me opportunity for a lifelong baseball fan. It was also quite the grind. I covered every home game from May through the postseason.
You might think, “Oh, you’re getting paid to go to baseball games. That’s an easy job.” It’s not easy.
Often times, I got to the ballpark before some of the players did (there were many elevator rides down with Zack Greinke, Hyun-Jin Ryu, A.J. Ellis — you name it). And every night, I left hours after the players had already filed out of the locker room.
Most games, I worked with Dodgers.com beat writer Ken Gurnick, and we split the workload. Other games, I was on my own, responsible for writing a pre-game notebook, in-game notes, injury updates, a running game story and a game story write-thru. On some especially busy nights, I wound up writing six or seven pieces. And if there was a day game the next day? Well, I just didn’t sleep.
I learned that the life of a baseball beat writer — in a sport with a 162-game regular season — can be a rigorous and demanding one. However, it’s not without its perks, especially if you love the game like I do.
I had incredible access. I went into the locker room before and after every game to talk with players (some were very approachable; others, not so much). I sat in the dugout with manager Don Mattingly before every game for his pre-game media session. I shared a press box with Vin Scully. I had the opportunity to cover Clayton Kershaw’s no-hitter and write a story about it.
I was in the clubhouse immediately after the Dodgers clinched the National League West, and I got champagne sprayed all over me. Covering the playoffs was an absolute blast and something I’ll never forget.
Like any job, many days dragged. Sometimes the workload was overwhelming. But the highs were exhilarating. I’d recommend the internship for anyone serious about sports writing.
Q. College baseball’s season is already underway, and spring training for Major League Baseball starts soon. Care to make any predictions?
A. I like the Louisiana State baseball team quite a bit. I picked the Tigers to win the College World Series in our college preview issue, and I’m sticking to that prediction.
As for Major League Baseball, I have the Dodgers defeating the Mariners in six games for the World Series. Why the Dodgers? Because I’m not covering them anymore. Of course they’ll win it the year after I cover them. That’s just the way the world works.