Q&A with Katie Jansen, Dow Jones News Fund editing intern

Katie Jansen is a recent graduate of the School of Journalism and Mass Communication at UNC-Chapel Hill. This summer, she had a Dow Jones News Fund editing internship at the Richmond Times-Dispatch in Virginia. In this interview, conducted by email, Jansen talks about what she learned over the summer and what’s next for her.

Q. Describe your internship experience. What was your typical day like?

A. My internship experience was very valuable. On my first day, I was shown the computer program and thrown right into the thick of things, where I was expected to write headlines, deckheads and cutlines.

I normally only did first reads so that someone more experienced could read behind me, but I really felt myself growing throughout the internship. I worked Monday through Friday from 3:30 to 11:30 p.m., and by the third or fourth week I was already being trusted with some A1 copy.

It was always a thrill for me when I made a good catch or asked a question someone else hadn’t thought of. I once found a mistake in which the AP had written the entirely wrong country, and the slot editor called the AP and got them to issue a write-thru.

Also, I feel like it’s worth noting that everyone treated me with the utmost respect. They acted like I was a colleague instead of just some goofy college grad.

Q. What was the biggest challenge of the internship, and what was the greatest reward?

A. The biggest challenge was probably just getting into the flow of what copy needed to be read when as well as trying to figure out which advance copy needed to be read first. Some times of the night we wouldn’t be very busy, but I tried to do things that would be as helpful as possible. That just took time and asking questions so I could learn about which sections had deadlines first, etc.

The greatest reward was definitely stepping up my headline game and seeing a lot of my heads in print. Every time I wrote a headline, I jotted it down, and then at the end of the night after deadline, I would check to see which heads had been kept and which had been changed. As the summer progressed, I became a stronger headline writer, and more of my headlines survived.

Q. What advice would you give to students considering applying for a Dow Jones News Fund internship?

A. I would say studying for the test is the most important. I kind of took the test on a whim and didn’t think I’d land the internship, but I did study for it because I was interested in improving my craft. The application process may seem kind of mystifying, but if you study for the test and make it into the program, they teach you so much from there.

My weeklong residency before my internship was a great professional experience. It gave me the opportunity to learn from professionals in the field, and I felt like I was improving as a journalist every day.

Q. So what’s next for you?

A. I have moved back to reporting for the time being. I got a job with The Herald-Sun in Durham, N.C., and I have officially been on the job for a week and a half. It’s going well so far but keeping me really busy.

I don’t want to say I’m done with copy editing, though. I’m sure I’ll find my way back to it sometime in my career. Even so, the Dow Jones training has also made me a stronger writer because now I’m more aware of things like transitions, repetitive words and what pieces need to be in a story to make it complete.

Aww, shucks — this headline just doesn’t work

Jim Romenesko’s website calls our attention to a recent headline in the Montgomery Advertiser in Alabama. The story is about Auburn University’s narrow defeat to Florida State in college football’s championship game. That’s front-page news for papers in Alabama and Florida, and perhaps elsewhere.

au-shucksThe “AU SHUCKS” headline didn’t go over well with Auburn fans who apparently read “shucks” and “sucks.” Tom Clifford, the editor of the Montgomery paper, reported that he received a “barrage” of phone calls and email from furious readers.

Clifford defended the headline on the grounds that it was clever wordplay on an abbreviation of the school’s name. The intent was something like this: “Aww, shucks. Auburn almost won that game.” Clifford noted that this headline followed through on previous ones in the Advertiser about Auburn victories such as “SHOCK AND AU” and “AU YEAH!”

I asked my colleague Chris Roush what he thought of the headline. Roush, who teaches business journalism at UNC-Chapel Hill, is an Auburn alumnus who follows the football team closely. Here’s his response:

“As an Auburn fan, it doesn’t bother me. But as an advocate of good word usage, it is a poor headline. When I think of shucks, I think of opening raw oysters. I don’t understand how that can be compared to Auburn losing a football game. I think the headline writer tried too hard in this case. But it’s not offending to me as a third-generation Auburn graduate.”

I agree. I have no connection to Auburn, so my measure for assessing this headline is the “pun form” created by Steve Merelman, a former News & Observer editor who now works at Bloomberg.

“AU SHUCKS” fails the first point in Merelman’s six-part test of whether a wordplay headline should be published or posted: “The headline makes immediate sense to the reader and does not distort syntax or usage to make the pun and/or wordplay.”

This headline doesn’t make immediate sense to me. My brain doesn’t hear “AU” as “awww.” My eyes see “AU” the way you would say that aloud: “A-U.” So “AU SHUCKS” baffled me when I first read it. Other readers, for whatever reason, are reading “shucks” as “sucks.” I didn’t and can’t explain why some people see it that way.

It’s obvious that the Advertiser didn’t mean to offend its audience; it would be bad for business to insult its readers or an entire fanbase in football-crazy Alabama. But this is a headline that needed a rewrite before it went into print. Next time, use the Merelman Test.

Q&A with Rylan Miller of Business Insider

Rylan Miller is Contributors Editor at Business Insider. In this interview, conducted by email, she talks about her job and how the site uses headlines and social media to attract readers.

Q. Describe your job. What is your typical day like at Business Insider?

A. I manage all of BI’s syndication partnerships and guest writers, which is an editorial job with some elements of business development mixed in.

My team has three main responsibilities:

  • We help choose the stories we will publish from our 370-ish partner publications, wire services, and blogs;
  • We package these stories so that they fit perfectly with Business Insider’s style;
  • And we act as the gatekeepers — I like to envision Gandalf shouting “YOU SHALL NOT PASS” when I say this — of every article that is republished on the site.

We ensure that editorial is following all of the partnership rules and industry courtesies when syndicating.

This job has a lot of moving parts, but for me, that’s part of what keeps it interesting. Some days I spend a lot of time talking to our point people at companies like Slate, Condé Nast, Wenner Media, and more. Sometimes I focus on teaching our editorial team what syndication is and how to do it the right way.

Other days I like to dive into setting up posts, which means formatting them so that they look great on BI, writing catchy headlines, and picking photos that really pop on the main page. Sometimes I tinker with formatting in our CMS, and I frequently study our analytics.

I have learned more about the world of online publishing from this one job than I ever thought possible. It’s really a fascinating mix of journalism, psychology, business, and management, and perfect for a generalist like me. It’s fun to know what’s happening in just about every section of the site, and — important job perk — people want you on their team for bar trivia.

Q. Headline writing for digital media is seeing a shift from SEO to “shareability,” as demonstrated by sites like Upworthy. What is Business Insider’s approach to headline writing?

A. One of our editor’s mantras is that headlines should “get clicks without being annoying.” It’s very easy to tease someone into reading a story online—I’m sure we’ve all fallen for the “7 Things That Will Completely Change Your Life” headline at some point.

But when you actually read the article and see that the headline is hyperbole, skewed, or a flat-out lie, you start to resent that publication. I think BI does a great job of getting people interested while also delivering a great story.

As a site that does breaking news, features, photo-centric slideshows, videos, syndication, and now longform, there really isn’t a magic formula for how we write headlines. Above all, we consider the reader and what he or she should know immediately before we think about SEO and “shareability.”

If a headline isn’t working for us, we can change it. The priority is still focusing on writing (or in my case, choosing) excellent stories that are worth sharing in the first place, and then pulling out the most interesting nugget or angle for the headline.

Q. Business Insider is active on Facebook, Twitter and even LinkedIn. What is the organization’s social media strategy?

A. Every single person on editorial puts in effort when it comes to our social media policies and strategies. Each section is responsible for maintaining and expanding their own Facebook pages, Twitter accounts, and relationship with LinkedIn if it’s relevant. They also have to make sure their best work gets pushed out to BI’s main Twitter and Facebook accounts. We have a small bit of oversight at the top of this chain, but for the most part we rely on common sense and good news judgment when deciding what gets shared.

We’re constantly assessing what’s working and what’s not when it comes to our social media strategies, and I think that’s served us well so far. Everyone gets a chance to put in their two cents.

Q. You graduated from the journalism school at UNC-Chapel Hill in 2012. What’s the most important thing you learned there, and what have you had to learn on the job after college?

A. As someone who’s not in a traditional journalism job at a 100 percent digital news outlet, I’m surprised every day by how much of what I learned at j-school is still relevant to what I’m doing now. I’ve realized how important it is to have that solid foundation in place before learning new skills on the job.

Copy-editing classes taught me how to be nitpicky (in a good way) while reading through articles. My business journalism classes taught me basically everything I know about the industry I’m in now. Media law gave me a good understanding of where we can get photos, who holds copyright on freelance stories, and how to not get my employer sued for dumb mistakes.

I also cannot overstate how much I’ve learned on the job. I’d say most of what I’ve learned is in the technical and strategic aspects of how a news website functions. I’ve learned how publishers can work with each other to expand and improve, and I’m continually discovering what people feel compelled to read. Despite what you’re hearing, people aren’t solely interested in “reading” GIFs. And finally, I Learned To Stop Worrying And Love The Serial Comma And All-Caps Headline.

Follow Rylan Miller on Twitter and connect with her on LinkedIn. If you want to become a contributing writer for Business Insider, check out the Contributors FAQ or email contributors@businessinsider.com for more information.

We’re going to put four normal people into a conference room at a Las Vegas hotel and ask them to react to real headlines. What they’ll say may blow your mind.


Preparations are under way for the national conference of the American Copy Editors Society. This year’s gathering is in Las Vegas in March.

I’m helping put together and will moderate two sessions at the conference. One will be about getting into teaching, either as an adjunct or a full-time, tenure-track faculty member.

The other session will be about headlines. In a revision of a session from previous conferences, we will invite “regular folks” to give feedback on a series of headlines. The twist this time: We’ll include “shareable” headlines from sites such as BuzzFeed and Upworthy. (The one on this post is an example of that type of headline.)

For more about the ACES conference, check out the official site. I hope to see you in Las Vegas.

UPDATE: This session is scheduled to take place on Friday, March 21, at 4:30 p.m at the Planet Hollywood Resort & Casino. If you or someone you know in the Las Vegas area would like to be a panelist, please contact me.

An invitation to Pat McCrory

As a state lawmaker and governor of Florida, Bob Graham would spend a day working another job. Over the years, he was teacher, a busboy and a baggage handler, if just for eight hours. By doing so, Graham got a sense, however briefly, of what it was like to be a person who did those tasks full time.

I’m hoping that North Carolina’s governor, Pat McCrory, will consider trying a job for a day — namely, an eight-hour shift on a newspaper copy desk or at a news website.

My suggestion is prompted by this interview with The Charlotte Observer, in which Gov. McCrory criticizes the media’s coverage of his administration. This quote about headlines caught my eye in particular:

“A lot of it is the headline writers. They change the words, put a new word in it, and then when the headline goes out the next thing, it becomes the story. That’s probably the biggest issue I have with the media is the headline writers.”

McCrory is not the first politician to complain about headlines. Everyday readers will fret over an editor’s choice of verbs, among other things.

To be sure, some headlines fall short, some infamously so. They are written by humans, who are fallible. But every day (and in the digital age, every moment), news organizations publish headlines that are accurate.

Headline writing is difficult. A well-worded headline conveys news and entices the reader to read more. It matches the tone of the story and the tone of the publication.

In print, a headline may be in a confining one-column design, limiting the editor’s choice of words. For online media, headline writers have to consider search engine optimization and the fact that the headline may appear on an app or in social media, with no photo or other context.

When done well, headline writing reflects the creativity of the editor. It’s an art form that can lead to memorable moments. That’s why the American Copy Editors Society sponsors an annual headline contest.

So here’s my suggestion to the governor: Take a day and try your hand at headline writing. There’s the McClatchy editing/design hub in Charlotte and a similar operation in Hickory. Our State magazine, based in Greensboro, has headlines from cover to cover. Or if you prefer digital news, work a shift at WRAL.com or a similar site.

I think you will see, as Bob Graham did, that every job brings its challenges and rewards, and that like so many things in life, headline writing isn’t as easy as it looks.

How to get help with headline writing

Are you looking for help with writing headlines for digital media? I’m leading a NewsU webinar on that topic next month. Here are the details, in Q&A form:

Q. What’s a webinar?

A. It’s a live, online meeting. A moderator and I will make a slideshow presentation and post a few poll questions for you. We will answer your questions as we go along and at the end of the meeting. It will be fun and informal.

Q. What will this webinar cover?

A. “Writing Headlines for Digital and Mobile Media” will cover the basics of what makes an effective headline, trends in digital headline writing and the latest in search engine optimization. It’s intended for anyone who writes headlines for news websites, blogs and apps.

Q. When will it take place?

A. Thursday, Dec. 5, at 2 p.m. EST. It will last about an hour. The webinar will be archived if you want to watch it at another time.

Q. How much does it cost?

A. The cost is $29.95. If you are a member of the American Copy Editors Society, you get a discount at $9.95. Group rates are also available.

Q. How do I sign up?

A. Go this NewsU page and click on “enroll now.” If you want to get the ACES discount and are not a member, you can join that great organization via this page on its site.

Let me know if you have more questions. I hope to see you there.

UPDATE: The webinar was, I hope, a success, with about 175 people logged in. I had a lot of fun. Thanks all for attending virtually and asking great questions, and thanks to NewsU for sponsoring this webinar. If you missed it, check out this Storify page for a recap.

What we write in big type is a big deal

The American Copy Editors Society recently shared this video via social media. It’s about headline writing at the Winnipeg Free Press.

As I watched the 11-minute piece, memories of my own newspaper experiences came to mind. The personalities, editing skills and headline-writing styles of the editors at Winnipeg mirror those in the newsrooms in Greensboro, Raleigh and Los Angeles where I have worked.

Editors who write headlines care deeply about what they do. And they do it in relative anonymity. There’s no Pulitzer Prize for headline writing — not yet, at least.

Headlines are still important, in print and online. They tell us what’s news, and they lure us into reading more. Headlines reflect not only the content of the stories, but also the tone. And they need a human touch.