Q&A with Brooke Pryor, sports reporter at North State Journal

Brooke Pryor is a sportswriter at North State Journal, a new newspaper covering the state of North Carolina. A graduate of UNC-Chapel Hill, Pryor previously worked at The Herald-Sun in Durham. In this interview, conducted by email, Pryor discusses her job, describes how editing and headline writing work at the NSJ, and offers advice to college students looking to go into sports journalism.

Q. Describe your job at North State Journal. What is your typical workweek like?

A. The best/worst thing about working for a newspaper, and a startup newspaper no less, is that there’s no pattern to my workweek. Most of the time I love variety in my job, but it can also be a little draining to be on call all the time.

My schedule at least starts the same every week when I send in a story budget to my editor Monday morning. He’ll usually shoot back an email green-lighting the good stuff and tells me to scrap anything else.

Then I get to work reporting on all the different stories. As I write this, I’m sitting in the Durham Bulls Athletic Park procrastinating on a story about Rays top prospect Blake Snell. I just finished talking to him, so I want to transcribe the interview and then start writing or at least formulate a lede and an angle.

Right now, the NSJ is a weekly paper, and our hard deadline to submit the pages to the printer is Friday at 6 p.m. Recently, I’ve been flooding the copy editors with stories Friday morning, but I can pretty much file throughout the week up until about noon on Friday.

During the weekends, at least in the spring, I’m usually at baseball games or other events, gathering more material for feature stories. With the weekly print schedule, I have to focus on the long game and spend most of my time working on long-term evergreen stories and personality profiles.

Q. How does editing and headline writing work at the NSJ?

A. Great question — and one that I didn’t know until I went to the office last week. Like pretty much any newspaper, the process to produce a (mostly) error-free paper is a long one.

When I finish a story, I send it to my sports editor, who copy-fits it for print and edits for content, length, accuracy, etc. Then, it gets placed on a page, and when the rest of the stories for the page are placed and copy-fit by our wonderful designer Cece Pascual (UNC and Daily Tar Heel alum, woo!), they are printed out and passed out among the staff gathered in the office.

We circulate the pages for three reads before the section editor goes back to Cece and shows her all of the necessary changes. Then the page is printed out one more time and goes through three more reads before the final edits are made and the page is sent to the printer.

Headline writing is a group effort and usually involves a bunch of people yelling ideas at a computer screen. It’s just as chaotic and riveting as it sounds.

Q. You previously worked at the Herald-Sun. What has it been like to move from an established publication like that to a startup?

A. A lot of my day-to-day work stuff has been the same, but I do get a lot of questions about what the NSJ is or who’s paying for it. Spoiler, in case you thought I would have an answer to the latter: I have no idea. There’s a bunch of rumors floating around, but I don’t pay attention to them because I’m grateful for the opportunity and I love working in such a creative environment.

Because we’re not established, we run into some administrative or copy flow issues that are second-nature at established papers. So we’re in the phase of figuring out the details that make newspapers work, like how to submit photo requests, who should what and when, etc.

One thing I’m interested to see is how much access I’ll get to different events when the college football season starts up. When I was working for an established newspaper, I got plenty of access and interviews and was never denied a credential. But that could change now that I’m working for a brand new paper. Luckily, since I’ve been around UNC/Triangle sports since my freshman year at UNC, I’ve made a lot of connections, and I hope that those will keep me in the loop around here.

Q. Many journalism students have an interest in sports. What advice do you have for those seeking a career in sports journalism?

A. I think the biggest and most helpful thing I’ve learned as a writer is to not be afraid to try something new.

If you’ve only ever watched and written about football and basketball, try covering women’s lacrosse or field hockey. Sports journalism is more than just covering the revenue stuff, and you’ll find that there are plenty, if not more, interesting storylines in the less mainstream stuff. You might not understand what’s going on, but challenge yourself to find a story in an unfamiliar environment. It’ll make you a stronger reporter and adding a variety of sports to your background will come in handy when you’re looking for jobs.

You’ll probably have to cover a lot of random stuff in your career and the more experience you have going into unfamiliar territory, the better. Talk to everyone you can at those events and look for the human angle. People love reading about other people, so even if you don’t understand all the logistics of the game or event you’ve just covered, you can find an interesting story just by asking questions and tapping into human emotion.

Follow Brooke Pryor on Twitter and read some of her stories on her website. 

Student guest post: editing Usher

Students in J457, Advanced Editing, are writing guest posts for this blog this semester. This is the 13th of those posts. Rebecca Shoenthal is a junior majoring in editing and graphic design and minoring in creative non-fiction writing. She is a publicity intern at Algonquin Books and loves dogs, tacos and Netflix.

Last week when I was driving, flipping through the radio stations, one of my favorite throwback songs came on: “My Boo” by Usher, released in 2004. I turned up the volume, ready to jam out, when Usher’s beautiful voice came out signing, “There’s always that one person that will always have your heart.”

Add it to the list of grammar casualties.

Maybe The Associated Press style was different in 2004 (Well, of course it was; there’s a new edition every year.), but all I could think about was the “that, which (pronouns)” category in the AP Stylebook. I edited Usher in my head, changed the station and “went home proud,” as my professor Andy Bechtel would say.

“There’s always that one person WHO will always have your heart,” but I guess that person isn’t Usher for me anymore.

This is the life of an editor, or in my case, a student editor.

I correct song lyrics I hear on the radio, posters I see walking around campus and friends’ Facebook posts without thinking twice. My friends text me asking, “Can you help me?” and it’s never about relationship advice.

Screen Shot 2016-04-25 at 11.39.00 AM

The other day, I was sitting with friends during lunch when the dreaded dilemma of among vs. amongst came up. “I think they’re interchangeable,” the table agreed before turning to me for a final opinion. “Among,” I corrected.

Later, of course, I double-checked my instinct against “Grammar Girl” who considers amongst “archaic and overly formal or even pretentious in American English.”

It’s not as if I advertise my status as an editing major, but once the word gets out that you’re good with grammar, it spreads quickly.

The thing is, I don’t know all of the answers. As my editing professor Denny McAuliffe once told me, “You don’t need to know the whole book, just where to look.”

But honestly, I don’t always use my AP Stylebook. In my day-to-day life outside of Carroll Hall, I don’t usually have it on me. (When will they release a pocket version like the Bible?) Usually, I refer to the previously mentioned “Grammar Girl” or, more commonly, I end up on “Grammar Girl” after a quick Google search.

Just the other night I needed to write a killer Instagram caption. I’d forgotten the rule for “each other” vs. “one another.” Which one was used for more than two people? Which one was used for indefinite numbers? (Spoiler: I chose “each other” even though I was referring to four people. The truth is sometimes you need to go with what sounds better.)

I’d hardly call myself a Comma Queen, but I do take pride in having an “Editor’s Eye.”

It does get in the way of jamming out in my car, though — like when I changed the station from Usher and the new One Direction song “History” came through the speakers. The chorus, “you and me got a whole lot of history,” made me seriously consider sticking to CDs. Do they even make those anymore?

Student guest post: A different kind of news judgment

Students in J457, Advanced Editing, are writing guest posts for this blog this semester. This is the 12th of those posts. Katie Reeder is a senior journalism major and the managing editor of Southern Neighbor. She has a deep appreciation for coffee, witty humor and Carolina basketball.

I avoided social media after the Tar Heels lost the national championship on a Monday night in what was the most heartbreaking game I have ever watched. I did not want to see the comments — good or bad — or stories that I knew were coming. My friends had already agreed not to talk about basketball for the next few days.

By Wednesday, I decided I could handle the stories. March Madness was over, and I knew I would miss the college basketball coverage. I started with The News & Observer and ended with Adam Lucas’ column on GoHeels.com.

When I logged onto Facebook, the Lucas column was at the top of my news feed, and I could see that more than 20 of my friends had shared it. But what caught my attention was that my news feed also had a good number of blog posts friends had shared (mostly written by people other than themselves) about the season and what this team had meant to them.

I will admit that I read just about everything relating to Carolina basketball that I saw on my news feed. But as a journalist, I was struck by the seemingly illogical reasoning behind this. I was reading essentially the same story retold with a different personal angle. Most of those stories could be boiled down to this: We are heartbroken but proud, and we are still Tar Heels. There was no new information, but so many people read it and shared it anyway.

So what does this mean for journalists and editors? It’s tempting to say, “You’re talking about social media and blogs. There are different rules.” But when more than 50 percent of Americans consider Facebook a news source, the rules of Facebook are something to pay attention to.

Add in the fact that Facebook has an algorithm for what shows up in news feeds, and it begins to sound like the curation side of an editor’s job. The front page of The New York Times may still have the box boasting that it’s “all the news that’s fit to print,” but social media has taken away much of that authoritative voice and changed how people consume news.

I do not think all blogs are journalism, and I do not think the rules of social media are always transferable to traditional media. But the common denominator between the two is information intake. Both forms of media ask the question, “What do people care about?”

If my news feed the week after the national championship game is any indicator, people do not always care about fresh information or how timely a story is. The news values of proximity and magnitude came into play here, but do they fully explain why people continued to read and share similar stories? I don’t think so.

Sometimes people like to see the same story retold because they love a basketball team that lost a heartbreaking game, and reading those stories reminds them why they loved the team in the first place. Sometimes stories are about connecting with others and feeling like you can say, “Me too.”

We’re not always taught that in our newswriting classes, and this is not meant to discount the importance of objectivity and accuracy. But I think as journalists learn to navigate the increasingly social digital world, it’s important to remember that people don’t always share what we think they should share. Sometimes stories are more about fostering a sense of community than taking in new information. 

Q&A with freelance editor Laura Poole

Laura Poole is a freelance editor who lives in Durham, North Carolina. As senior editor at Archer Editorial Services, she specializes in editing scholarly nonfiction and academic journals. She has also edited travel guides and textbooks. In this interview, conducted by email, Poole discusses her freelance work, training opportunities for editors, and her viewpoint on some language issues.

Q. Describe your job at Archer Editorial Services. What is your typical day like?

A. I’m often up by 6 a.m. to do an hour of work before my daughter gets up at 7. I’m very productive in the early morning.

I usually have multiple projects going at once, so I make progress on each of them in chunks: one journal article, 30-40 pages of a book, some email responding, and so on. I try to keep my morning interruption-free, because that’s my most productive time.

I eat a quick lunch, then back to work, but early afternoon is my slow-brain time. That’s good for submitting paperwork, setting up files, proofreading, coffee appointments and phone calls, even a short nap if I have time!

I’m finished with work by 3 or 5, depending on the day. I don’t get full billable hours in a day, but I usually get my tasks done in a timely way.

Q. What types of writing do you particularly enjoy editing? Is there anything you avoid?

A. I avoid philosophy and hard sciences with a lot of very technical terms. I edit exclusively scholarly nonfiction, and I particularly enjoy gender studies, cultural ethnographies, and science studies (slightly different from hard sciences).

I have a specialty in editing math and economics, but it’s not my favorite thing to work on!

Q. People often ask how much freelance editors are paid. What do you tell them?

A. There’s a range, of course, and the pay rate depends on many things — experience, skill, client budget, and so on. Skilled, experienced editors can command higher rates.

I like to say I make a comfortable living, and now I have broadened my income base by earning money from training, referral fees, and royalties. Plus, I’m developing a new business (see next question). The more streams of income I have, the more stable my income. But the majority of my income comes from the editing I provide directly for my clients.

Q. In 2015, you and Erin Brenner formed the Pilcrow Group to help train and coach editors. What services do you provide, and how is that effort going?

A. Pilcrow Group was founded to purchase Copyediting (http://www.copyediting.com), and we did that in September 2015. Our mission is to offer development and support for editors across the career spectrum — from just starting out to advanced!

We are very proud of our premium newsletter (Copyediting), which has been around for 25 years and is the heart and soul of what we provide. We added a free weekly newsletter, and we have an active blog and job board.

We offer training in the form of monthly Master Classes on various editing topics (and archived recordings available for purchase) and now In-Depth Courses, which are three to five webinar sessions. We are creating an imprint to have our own books and ebooks, with our first title, a grammar workbook, coming out in late summer.

Very soon we are pilot-testing mentoring groups and mastermind groups for editors. We are sponsoring conferences and planning to roll out our own live training and development events in the future.

The efforts are going well so far! We were pleased to announce that Copyediting was back in the hands of editors, and the response among our colleagues and in the editorial community was heartwarming! We are very excited about all our plans, and the interest level has been high.

Q. What advice do you have for college students looking to go into freelance editing?

A. Start NOW! Edit for your classmates, edit for other students, post a flier or classified ad. You can get experience at any time, and the more you DO, the more you will learn.

Q. Let’s wrap up with two hot-button topics: How do you feel about the Oxford comma? The singular they?

Singular they: Used to hate it. Now I see its utility and have grudgingly accepted and am warming to it.

Serial comma: I’m a big fan. I’m a CMoS girl, so I like to use it. In fact, I even invented my own serial comma hand signal! Here it is:

laurapoole

Student guest post: Four takeaways for journalists from a reporter in elementary school

Students in J457, Advanced Editing, are writing guest posts for this blog this semester. This is the 11th of those posts. Tatiana Quiroga is a first-year master’s student at UNC-Chapel Hill specializing in reporting. She hails from the Sunshine State and cheers on the Gators and the Tar Heels.

Last week, a 9-year-old girl and her journalistic endeavors went viral.

Hilde Kate Lysiak is the one-person team behind Orange Street News, a monthly newspaper delivering all the noteworthy happenings in Selinsgrove, Pennsylvania, to its residents. The newspaper has a print and online version, and though her older sister films and edits the site’s videos, Hilde is the lone reporter.

She doesn’t just cover entertainment (“Exclusive: Taylor Swift Coming to Grove in June!”) and community events (“Library mini golf a hit!”), but also crime and public health. The reporter published a series of posts on a vandalism case and even investigated local water quality.

So on April 2, when she learned of an alleged homicide on Ninth Street, Hilde chased the story and published the facts she gathered.

That’s when the criticism and insults from Selinsgrove residents rolled in. In a video posted on her site, spunky Hilde reads the personal messages and fires back. One person suggested she should be having tea parties instead of reporting on a major crime.

At the age of 9, Hilde has already learned some important lessons about journalism – lessons even veteran reporters could be reminded of.

1. Negative feedback can be a driving force.

In her response to critics, Hilde spoke in a direct, gutsy way, and with a bit of humor. We have heard it time and time again: Journalists need to develop thick skin. It’s not uncommon for a reporter to take angry calls from viewers or readers, listen to them rant, thank them for their feedback and move on.

It’s crucial for journalists to learn how focus on the next task at hand. Negative feedback can even motivate us in our work. Since Hilde posted her response to critics, she’s reported on an exchange student from Brussels and the Selinsgrove Borough Council voting to limit public comment at meetings. She’s clearly not stopping anytime soon.

2. Community publications matter.

Hilde is covering news that matters to the people who live in Selinsgrove, which has a population of 5,790. Orange Street News is a hyperlocal news site that uniquely serves the community by covering issues that are highly relevant.

Journalism acts as a watchdog for society and holds powerful people accountable. And it’s a reporter’s job to get out all the facts. “I just like letting people know all the information,” Hilde told The Washington Post.

3. Have a healthy skepticism and be curious.

As my college reporting professor often reminded us, “If your grandma says she loves you, check it out.” Journalists need to develop a nose for news. What is unusual and out of place? That’s what we need to cover.

And if we aren’t curious about the world around us, we won’t ask the hard questions, and we won’t dig deeper. Curiosity seems to come naturally to Hilde, who also investigated drug rumors at a middle school and local park.

4. Perseverance is key.

When Hilde heard from a credible source about the homicide on Ninth Street, she said she confirmed it and then began to knock on doors in the neighborhood to get more information. That relentless search for the truth is what makes a good journalist.

The young reporter told The Washington Post that her passion for journalism isn’t a childhood phase. “It’s just what I really want to do,” she told the Post. “And crime is definitely my favorite.”

Maybe Hilde’s tenacity and spirit can inspire us all to continue on in our pursuit of truth.

Q&A with Shana McNally, proofreader at Costco

Shana McNally is corporate proofreader at Costco Wholesale, a job she has held since 2008. Her duties include proofing marketing communications, packaging and the employee magazine. She also develops and maintains style guides. She previously worked at The Associated Press and at SportsZone, the precursor to ESPN.com. In this interview, conducted by email, McNally talks about her job at Costco and editing in the corporate world.

Q. Describe your job at Costco. What is your typical day like?

A. It’s hard to describe a typical day other than to say we always start with a morning production meeting. Most days, I see more than 15 proofs for marketing (coupon books, opening pieces, Costco Travel catalogs, etc.), a couple of packaging proofs and a few FOPs (items ready to go out the door that need one more look). I tend to do the faster stuff in the morning and save the bigger projects for the afternoon.

One of my favorite parts of this profession is that you can always learn more. If I have any free time, I try to spend it on education, whether it be taking quizzes or reading grammar books or copyediting books.

Q. What are some of the common glitches that come up in Costco copy?

A. The most common glitches that come up in copy are the day and date not matching, spelling errors, missing words, legal edits and repeated words.

Q. You are a member of the American Copy Editors Society and have attended its conferences the past several years. What do you like about ACES?

A. There’s so much to be gained from ACES. I love the fact that I always have someone to reach out to if I have a question.

I’ve also gained so many tips and tricks, as well as resources like books to read and quizzes to take. In addition, I’ve been able to participate in several job shadows with fellow ACES members.

Finally, when I attend conferences, I really appreciate the reassurance that the way I do things is just fine.

Q. What advice do you have for editors looking for work at a company like Costco?

A. My strongest advice for editors looking to work at a company like Costco is to check it out in advance, whether it’s with an informational interview, a job shadow or an internship. Coming from a newspaper background, I’d say that it’s very different, and it’s not for everyone. The variety is a huge advantage, but to many, working at a corporation is a disadvantage.

Student guest post: 5 reasons why listicles are good for modern journalism

Students in J457, Advanced Editing, are writing guest posts for this blog this semester. This is the 10th of those posts. Carly Peterson is a senior journalism major with a reporting specialization who enjoys music and the arts. She writes for the UNC-Chapel Hill branch of Her Campus, an online publication that targets college-age woman.

Just admit it, we all read listicles. They are everywhere you look — as you scroll through your Facebook feed, as you check today’s email newsletter, and as you spend endless hours mindlessly reading BuzzFeed. Listicles are the hot topic in today’s journalism.

Listicles have driven journalists to choose a side — either pro-listicles or anti-listicles. Journalists who are typically pro-listicles acknowledge that they are useful as an alternative story form for reporting and are not completely mindless, while journalists who are anti-listicles criticize them as uniformed and representative of bad writing.

As a descriptive writer, I have to admit I had to get use to writing listicles for Her Campus, but now I really enjoy putting a well-written and informed list together that will interest the website’s audience. I do not believe that listicles are the death of quality journalism, but they should be looked to as a viable option for an alternative story form.

1. Listicles are time-saving tactics for writers.

The journalism industry is a fast-paced business. A journalist’s goal is to get the story first and to send the story out to the public before another publication can. A journalist could probably write a couple of listicles in the time it takes to write and report one story. Even though the writing is short, listicles do not give journalists room to be lazy in their writing and grammar skills. A listicle should be informative but concise, which can be harder for descriptive writers like me.

2. Listicles are helpful for a busy audience.

In today’s world, everyone is on the go. The public has less time to sit down and read a newspaper front to back except for maybe on the weekends. Listicles are a great way to get a news or human-interest story to the public. The listicles’ best feature is that they are easy to scroll through. Since the story is essentially a list, they are easy to format for cellphones or tablets. The public spends a great deal of time on these devices.

3. Listicles already come with a headline.

The typical format for listicles is a number plus what the list is conveying to the reader. The nature of listicles incorporates attention-drawing headlines that capture the reader and encourage them to click to read more, which is termed “clickbait.” The reader automatically knows what this story will be about just from the headline for example this headline from BuzzFeed:

Screen Shot 2016-04-04 at 1.32.25 PM

4. Listicles draw attention and keep readers.

Listicles contain numbers that stand out automatically from all the other text-heavy articles. The list format helps to make the article easy and fast to read. Most use some sort of picture or GIF to go with each number listed. From my experience with listicles, I am drawn to the article because I am curious as to what the numbers are and then find myself reading the entire article when I just meant to skim it. I am sucked into the article anticipating what the next number will hold.

5. Listicles are great for social media.

The best part about listicles for a publisher is that they are easily shared on social media feeds such as Facebook and Twitter. I believe the listicles that draw the most traffic on social media are the ones that tap into human emotion and life experiences, or incorporate informative tips as seen here at BuzzFeed:

Screen Shot 2016-04-04 at 1.35.44 PM

Listicles do not have to be for everyone, but do not turn them down before you try them. As a writer, I was skeptical at first, but now I find listicles as a fun and easy way to engage with the audience. They can be timsaving tactics that come with eye-catching headlines. Readers will want to read the listicle because they can scroll through the article quickly while on the go. The list can be effortlessly shared on social media, which means more traffic to the publication’s website.