This blog is on summer break. See you in August.
This blog is on summer break. See you in August.
When it comes to music, my tastes lean more toward rock, and my skills are limited to a few chords on guitar. I won’t be part of the workshop’s nightly performances, though I plan to attend some.
So what I am doing at a jazz workshop? I’ll work with about a dozen students who want to learn about journalism as part of their workshop experience. Here are our topics and tasks for the week:
Thanks to Stephen Anderson, the workshop’s director, for the opportunity to work with these students. Now let’s turn music into words and images.
Ellen Meder is editorial adviser for student media at N.C. State University, a position she has held since 2014. An alumna of the University of South Carolina, she previously worked as a multimedia journalist at TV station WSPA and at The Morning News in Florence, South Carolina. In this interview, conducted by email, Meder discusses her role at N.C. State and changes at Technician, a campus newspaper.
Q. Describe your job. What is your typical day like?
A. The main goal of my job is to teach, train and advise the students who run N.C. State’s two student newspapers, Technician and Nubian Message. Basically, I use my professional experience and perspective to help them do what they do better.
It’s nice that a “typical” day doesn’t always look the same, but I’m usually juggling creating or leading training sessions on reporting or editing, holding critique sessions with newer writers, marking up the latest issues with constructive criticism and doling out advice for the papers’ senior staff on everything from management styles to good design.
Another role is helping writers and editors strategize on how to pursue difficult reporting — which is often one part coach, one part gumshoe and one part paralegal — but that has to be one of the best parts; seeing students’ curiosity get sparked and realize that they actually can track down the truth. Sometimes paperwork wrangling and departmental reports sneak in there, too, unfortunately.
Q. Technician will reduce its publication schedule in print to two days a week. What is the reason for this change, and what else is ahead for the newspaper?
A. We are definitely viewing the change as a shift of how and where content is produced, not as an overall reduction. It was a tough decision and one our professional staff and students didn’t take lightly.
We took the idea to this year’s editor-in-chief when we realized that a change in the print production schedule could bolster some of her goals, including pushing toward a more web-first mentality and really shaking things up with multimedia content and design, and our departmental goals, like increasing student pay for our leaders as to take down a barrier to diversity and stanch the flow of talented students who couldn’t afford not to have better paid, low skill jobs.
So those are the primary reasons for the decision being made now: It will lend more in the budget for payroll, and it will give the team time and space to focus more on their online output, instead of grinding so hard on each print edition that they’re too burnt out to think of producing anything until 5 p.m. the following day.
But it’s not something that had to happen right this second. Decreased advertising revenues would have eventually forced a reduction, though. We saw the writing on the wall with other universities and our own budget trends and decided that we’d rather make the move when our backs aren’t yet against the wall, when we can control it, and when we can advance other goals.
As far as what’s next, Rachel Smith, the editor-in-chief, has some great goals, and we’ll all be working toward making this transition smooth and ultimately more useful for readers. That means restructuring the newsroom work flow to get news online accurately and quickly (not the other way around) via the website, mobile, the app and social media.
Technician definitely wants to meet readers where they are, and that’s frequently on their phones. The students also want to produce more graphics for web and continue beefing up their video department.
The push to web means that the balance of content will likely shift in the print editions, since no one wants to put 24-hour old news on stands to sit for three days. It’s also transitioning to a modified tab format, so they’re trying new things with design and more engaging covers that don’t look the exact same each day. It’s definitely an exciting time!
Q. How did you get involved with student media, and what do you like most about the job?
A. I loved student media in college, and The Daily Gamecock newsroom was my second home. After I graduated, I worked as a reporter in TV and then at a newspaper in South Carolina for a few years before I started looking around for a new challenge.
I grew up in Raleigh, and when I found the listing for this position, I was super excited and, during the interview, very nervous because I wanted it so badly. I had contemplated going to graduate school for higher education administration when I was scared I’d never get a job in news, but this position meshed my love of journalism and helping college students grow into awesome, productive adults as so many staffers at USC had done for me.
The best part of the job is hands down the students. Watching them learn and grow is exciting and they are hilarious, smart, ambitious and excited. There isn’t the same pall of a declining industry in a student newsroom, nor the jaded curmudgeonliness that was starting to tint my outlook at a small-town paper.
Plus, they are downright challenging. Each student and each group is different, so I have to adapt my teaching and communication styles to best serve them and help them do what they do better. Sometimes that goes great! Sometimes it’s more frustrating, and I have to keep adapting. But when they get it, when they publish a damn good paper, uncover something important or cover a difficult topic with sensitivity, grace and attention to detail, there is nothing better.
Q. What advice do you have for college students considering working for campus publications?
A. Jump right in! Go talk to the students who are already working for the publications and ask why they love it, what makes it worthwhile and even what makes it hard. They’ll be honest with you, and if you stick around for a staff meeting or a production night you’ll find a tight-knit, and hopefully welcoming, group that works hard and has fun. Regardless of the outlet, you will learn skills that you can use in any industry you go into after college, and will gain valuable experience and probably some hilarious stories.
Plus, you’ll find some lifelong friends. I met some of my best, most trusted friends in student media, and we still go on vacation together once a year! I just got back from Nashville with them last week.
Once you’re involved, it’s all about continuing to ask questions and use the resources at your disposal to grow. Pick the brains of older students, your advisers, students at other outlets, alumni and just about anyone on campus who you have questions for! Being in student media is like having an all-access pass to your community.
Last piece of advice: Learn more than one hard skill. If you’re interested in reporting, spend some nights on the copy desk and learn the design software your team uses. If you love shooting photos, go ahead and work with the video team, too. Like it or not, if you want to go into journalism, you are going to need to be a jack of all multimedia trades, in addition to having a solid foundation of journalistic ethics, tenacity and know-how.
Pressley Baird is editor of College Town, a new website covering universities in the Triangle region of North Carolina. She also teaches journalism courses at UNC-Chapel Hill, her alma mater. Her previous experience includes work as a reporter at the StarNews in Wilmington. In this interview, conducted by email, Baird discusses the objectives of College Town, how it will complement student media in the area and how students can get involved.
Q. What is College Town?
A. The practiced answer: College Town is a new site that covers the Triangle’s universities (specifically N.C. State, UNC, Duke and N.C. Central). The site gives readers the news that’s most interesting and useful to them, tailored to their school.
The real answer: We don’t totally know yet! It’s a brand-new website from The News & Observer whose primary goal is to inform college students. I’d like to incorporate lots of information delivery methods, like a daily email newsletter with the site’s best pieces and Snapchat stories from students at each campus.
Q. Describe your role there. What is a typical day like?
A. I’m the editor of College Town, and — again — I’m still figuring out exactly what my role is!
Right now, a typical workday has a lot of different aspects to it. I write some stories and promote those on social media, tinker with the website design, reach out to professors and students at the different schools, and chat with people in the newsroom about what the site should, could and can include.
That last part — those conversations with different people in the newsroom —has so far proven to be the most important part of my job. Despite the fact that I work in a traditional newsroom, College Town is a nontraditional project, so I need to think beyond the usual newspaper structure.
I have conversations with the metro editor and photo editor about working with interns; then I’ll chat with the social media manager about promoting the site. I’ll talk to the folks down in creative services in the advertising department about creating ads for the site, and I’ll sit down with the guy who runs ArtsNow, a similar site at the paper.
Those conversations are so valuable because they highlight something that’s not in any job description: people skills! Good journalists must be able to come up with stories, shoot photos and video or tighten grammar and write headlines … but doing all of that well requires the ability to work with people. You can’t put that on a resume, and you won’t be formally taught how to do it in college, but it’s something I find I need every day.
Q. How will College Town compete with or complement student media on local campuses?
A. I see College Town as a complement to student media — in fact, I hope to highlight the best work of student media! College Town will be more of a news-you-can-use, information and events portal.
Our site might have an interview with a financial aid counselor and tips on how to find five scholarships you didn’t know existed. We would not try to write a deep dive on UNC’s academic scandal like The Daily Tar Heel did this year.
Q. How can college students get involved?
A. Email me, please! You can reach me at email@example.com.
I’d love to talk to any students interested in writing, photographing or running social media for the site. You’ll get the benefits of an N&O internship without having to come into the N&O newsroom — and you’ll learn (alongside me) about the intersection of traditional and nontraditional media worlds.
Mike Sundheim is vice president for communications and team services for the Carolina Hurricanes of the NHL. In this interview, conducted by email, he discusses his job, social media and the team’s outlook for the 2016-17 season.
Q. Describe your job. What is your typical day like?
A. One of the best sports books out there is Ken Dryden’s “The Game,” and one of my favorite parts is when he describes the rhythm of the season. Essentially, days of the week are irrelevant, and our lives are dictated by whether it is a game day or a practice day and whether we are home or on the road.
On a home game day, I arrive at work around 7:45 a.m. and leave about an hour after the game ends. During that time, I am responsible for media access after a morning practice, two hours prior to the game and five minutes after the game, as well as rights-holder interviews throughout the game.
Beyond handling media access, there’s plenty to do at my desk, from writing news releases or letters for executives to fielding media calls, monitoring social media and working with all of the other departments in the company regarding communication needs. A few years back I also took on team services, which includes handling hotels and bus companies for team travel as well as meeting the everyday personal and scheduling needs of the players and coaching staff.
I split the travel with my co-worker, Kyle Hanlin, so my quietest days in-season are typically when he is with the team on the road and I am home. But even those days can fill up quickly, taking care of everything I didn’t have time to deal with when the team was around.
Q. What role does social media play in your work?
A. When people ask what the biggest change to my job has been since I started, social media is a clear number one. Look at it this way, when I came on full-time in 2000, Mark Zuckerberg was a 16-year-old high school student. There was no social media, and the news cycle was much more structured.
Because of social media, everything is immediate. That affects how and when we send news releases, the ways in which major news is delivered and, more than anything else, our ability to turn off our work brains. I can be sitting at home playing with my kids at 8 p.m. and start getting texts about something a player tweeted or an impending personnel move. This job has always had a bit of an always-on-call element to it, but social media has significantly intensified that.
Q. During your time with the Hurricanes, the team has been to the Stanley Cup finals twice, winning in 2006. But Carolina has missed the playoffs the past several years. How do the ups and downs of sports affect what you do?
A. There is no doubt wins and losses affect those of us who work in sports, from general office morale to our company’s bottom line. When we won the Stanley Cup, we were playing in front of standing-room-only crowds, and I could hardly keep up with the flow of media requests for our players.
After seven consecutive non-playoff seasons, we have understandably smaller crowds and I spend more time pitching stories than fielding requests. Our major local newspaper didn’t travel a beat writer on the road last season.
When you’re winning, you can’t wait to get to the office, and when you’re losing, it is much more of a grind. The positive for us is that we feel like we are very close to turning a corner on the ice, and we are already seeing some positive business momentum based on that optimism.
Q. What advice do you have for students considering careers in sports communication?
A. Your classes are important, and there are plenty of things I learned at UNC that help me every day in my job. But I would not be where I am had I just gone to class, graduated with straight A’s and started looking for a job.I spent two and a half years at The Daily Tar Heel, which helped me in many ways including the development of my writing and my understanding of deadline pressure.
I then spent my junior and senior years working for the Hurricanes as an intern and UNC’s sports information department as a student assistant. It was in those positions that I learned how to actually do my job and gained the connections and experience to land full-time work after school.
The last time we had an open position — a part-time, hourly job that only paid about $15,000 for the season — we had more than 300 applicants in a few days before we closed it off. I wrote about the experience on my blog for our website, and pretty much everything I said in there still stands. I eliminated 75 percent of the resumes instantly because they had no sports experience.
Also, a lot of people hear “sports PR” or “sports publicity” and picture all of the glamorous aspects of traveling with a team and working with media. But most entry-level sports communications positions are heavily based in writing, working with statistics and preparing game notes. If you don’t love writing or you can’t truly geek out on sports stats, this isn’t the right career path for you.
Q. Let’s look ahead. How do the Hurricanes look going into the 2016-17 season?
A. This is the most excited I’ve felt about the future of our team in a long time. Ron Francis has done a phenomenal job of staying patient and rebuilding the right way — collecting prospects and draft picks and building from the defense forward.
Our defense last season included four players who were 23 years old or younger, including Noah Hanifin, who was just 18. The ages of our top seven scorers were 23, 27, 23, 21, 23, 24 and 25. And we have 10 picks in this year’s draft – seven of which are in the first three rounds. That gives us a ton of flexibility to either continue to collect prospects, or wheel some of those picks for players who can immediately jump into our lineup.
The idea isn’t just to compete for a year or two and then suffer another playoff drought. It’s to build an organization that is a factor in the playoffs every single year. That’s exactly what Ron is doing.
Students interested in internships with the Carolina Hurricanes can contact Sundheim via this page.
On a recent trip to New York City, I visited The Strand bookstore. The store is a treasure trove of new, used and rare books.
One of my finds was a New York Times stylebook published in 1962. The author is Lewis Jordan; he was the first editor at the Times to compile various style guidelines into one volume. He wrote in the foreword:
If style rules do more than call attention to the need for precision in writing, they must inevitably improve it and thus open the way to clear communication. A piece of writing that is properly spelled and properly punctuated is off to a good start.
This stylebook undoubtedly helped editors at the time. But how does it look 54 years later? Here are some its musty recommendations:
Other guidelines, however, hold up well. Entries on “gauntlet” and “proved,” for example, are similar to what you would see in stylebooks today.
I enjoyed reading this stylebook. It’s a time capsule of recommendations on spelling, abbreviations, capitalization, word choices and other matters. It’s also a good reminder that style isn’t stagnant.
Style, like language itself, evolves over generations. What made sense in 1962 may not make sense in 2016. And what we write and edit today may seem odd to readers in 2070.
Kevin Uhrmacher is a graphics editor at The Washington Post. In this interview, conducted by email, Uhrmacher discusses his work there and offers advice to journalism students looking at careers like his.
Q. Describe your job. What is your typical day like?
A. I’m involved in making everything from simple maps and charts to more meaty interactives and data visualizations. I also spend some time making sure our graphics are being copy-edited and included with related stories that others in the newsroom are writing.
My days vary quite a bit, but it’s typical that each includes some combination of responding to breaking news, working on daily and longer-term projects and getting our team’s graphics work published across platforms and promoted on social media.
Today, for example, I went in at 7 a.m. to get a jump on updating our page covering the EgyptAir Flight 804 crash. Another graphics editor, Denise Lu, and I updated the page periodically throughout the day as more information became available. As we pushed out updates to the page, we were sharing them on our @postgraphics Twitter account. We were also working on a couple of other projects intermittently.
I should also mention that the members of our team regularly solicit and offer feedback to one another about projects in progress.
Q. How does editing and headline writing work for graphics at The Washington Post?
A. Any graphic I create goes through several layers of editing, including my own editors on the graphics team, other content-specific reporters and editors, and a small army of very attentive copy editors.
Headline writing is a team effort here, for sure. While we’re writing a headline, we do a lot of sharing and testing to see what connects with people. Often that means sharing headlines in an internal chat room and asking others to offer suggestions for how to improve something.
Often, the most valuable feedback you can get on a headline is from someone who has no preconceived notions about the story. This helps you see how much interest your headline generates and make sure your story (whether it takes the form of text, graphics, video or some combination of things) delivers on whatever you promise in the headline.
We also have a new-ish tool that helps us A/B test promotional material for our stories (headlines, deks and — especially helpful for our graphics — promo images) You can read more about it here. We’re fortunate enough to have a tremendous engineering team to build tools like this one.
Q. You graduated from the journalism school at UNC-Chapel Hill in 2014. What skills and concepts that you learned there do you use day to day? What have you had to learn on the job?
A. I think the most obvious thing I took with me out of the journalism school, and many nights in The Daily Tar Heel, was a keen sense of news judgment. By that I mean being able to identify the crux of a story and making sure that it is coming across in the way it is presented. It also means recognizing stories that are not being told and finding a unique way to tell them.
That reminds me of another thing UNC taught me, which is how to learn something that I don’t know. There are plenty of new skills and concepts that didn’t exist when I was in school just a couple of years ago. The key is knowing how to adapt and learn them.
Q. Being a graphics editor at The Washington Post sounds like a good gig. What advice do you have for journalism students considering similar career paths?
A. Well, first let me say it IS a good gig!
As far as advice goes, I would say students should not be devastated if they don’t get their dream internship or job on the first try. Never cut off a relationship with someone at a company you want to work for because you assume they don’t want you. For all you know, you’re at the top of their list for the next open job.
This one can be awkward but really pays off: Ask what you could do to improve your chances for the next time around. Do you need to beef up your portfolio in some way? Need to show more similar experience on your resume? Occasionally send them an email when you publish something you’re really proud of. Don’t underestimate the power that putting yourself on someone’s radar has for your future prospects.
I also recommend getting involved in professional organizations such as the Society for News Design, the Online News Association or the American Copy Editors Society. The annual conferences are great ways to meet people and learn more about what’s happening in the field you one day hope to work in.