Gabe Whisnant is assistant managing editor, digital, at the Spartanburg Herald-Journal/GoUpstate.com in South Carolina. He previously worked as a news editor at The Shelby Star and sports editor at The Gaston Gazette in North Carolina. In this interview, conducted by email, Whisnant discusses his job in Spartanburg, news coverage of the Carolina Panthers training camp and the skills journalism students need to succeed.
Q. Describe your job at the Herald-Journal. What is your typical day?
A. I try to spend the first of the morning looking at our page views, visitors and other metrics over the last 24 to 48 hours via Parse.ly and Google Analytics. Whether our numbers are up or down, I check … Is the website fresh? Is there something that may be buried on the site that should be moved to a more prominent position? Are there stories or photo galleries on news partner sites that may be valuable or interesting to our readers? Are our social media pages fresh?
I keep an eye on the AP South Carolina wire to get the top state news on our site. The AP moves amazing photos, so I search and post regional and national galleries that may grab some attention. Being the first editor in the building, I also work closely with the morning crime/cops reporter on editing and posting breaking or overnight local news.
I try to spend the last half of the day looking at goals and objectives for the week and month ahead. We have in-house and corporate web/mobile traffic, video/audio and social goals we want to meet, so it pays to look at progress daily so we’re not playing catch-up.
I monitor our site and social media feeds on nights and weekends, but the goal is to have a plan in place where that is at a minimum. Our night/weekend editors do a great job and deserve a lot of credit for keeping the site fresh.
Q. You previously worked at newspapers in Shelby and Gastonia, among others. What was the transition to a fully digital job like?
A. Given the vast capabilities we have with web projects, video and audio – and the 24/7 power of social media and mobile – I am fortunate to be in a position to point my focus forward in web-first journalism. I do miss planning A1s and Sports fronts – there is something really special and sacred about that daily task – but digital news is the present and future, of course. I would like to think I was already working with a “digital first” mentality as a news and sports editor, but when you’re having to think about print and pages, that can be easier said than done.
During our 3 p.m. budget meetings – when the other editors are talking about print placement — I give a rundown of our page views for the day, thus far, and we discuss website placement and social media timing for articles and galleries.
Good place to note, the Herald-Journal works closely with Shelby, Gastonia and Hendersonville within a Western Carolinas cluster of the larger GateHouse Media Carolinas group. All of the above share and communicate regularly – from tagging each other’s sites on galleries to long-term projects like Travel in the Carolinas.
Q. Spartanburg is host to the Carolina Panthers training camp each summer. How does the Herald-Journal prepare and cover that event?
A. Last year was my first working, training camp experience, so I had a lot to learn and get up to speed quickly. Across departments, we start planning months in advance.
Our sports staff focuses on the X’s and O’s, roster cuts and press conferences at Wofford College. Before, during and after camp, the news side writes about the Spartanburg city/business/restaurant impact of hosting training camp as well as special fan and event features. Our photo staff stays busy shooting and creating galleries of all of the above.
Where I saw a small void in our camp coverage was a full saturation of social media, so I helped fill in that gap with Facebook live videos, Instagram posts and making sure everything we produced ran through our GoUpstate Twitter feed. With an event that draws over 100,000 people per year, we want to own Panthers camp from all local angles.
Q. What advice do you have for students interested in digital news?
A. Be diverse in your skills (but you probably already know that). Yes, you still need to be solid in information gathering and writing, but be prepared to know or learn how to do all-things reporting – photography, video, audio, special projects. If/when you find a niche in which you are more proficient or enjoy, follow it, but also stay well-rounded.
Don’t be hesitant to be a leader within your newsroom, even if you are a newcomer. If you’re picking up on a trend or something new for the web or social your newsroom needs to incorporate, talk to your editors. They will appreciate it.
Keep following other reporters and editors on social media – in and out of your market and of publications of all sizes and forms. We are in an industry that has a great ability with forums to learn from each other. Never stop reading and learning.