Show off your headline skills at #ACES2018

palmerhouseballroom

Hundreds of editors will gather this week at the Palmer House hotel in Chicago.

It’s ACES week. The national conference of ACES: The Society for Editing starts Wednesday, April 25, and ends on Saturday, April 28 in Chicago. I’ll be there.

The sold-out conference has an impressive schedule of sessions. I’m also looking forward to the silent auction, the spelling bee and keynote speech by linguist Lynne Murphy. If you can’t attend, you can follow the fun with the #ACES2018 hashtag on social media.

This year, I am organizing and taking part in a new session called “Sharpening Your Skills: A Headline Workshop.” My co-hosts are Vicki Krueger of BayCare Health System and Teresa Schmedding of Rotary International.

The session will be a “pop up” contest in headline writing. Here’s how it will work:

  • We will begin with a short discussion on what makes an effective headline for digital media. We’ll also talk about email subject lines and push notifications.
  • Next, we will give audience members three posts, including a news story and a press release. We’ll ask them to write a headline for each one. For the third post, we’ll add a subject line and push notification.
  • We’ll ask audience members to email their entries to us, and we will judge them during the session.
  • Writers of the best headlines, subject lines and notifications will win fabulous prizes.

I’m looking forward to a fun, informative conversation and competition. May the best headline writers win!

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