Pushing the news

Each semester, I ask students in my courses at UNC-Chapel Hill how they get their news. I encourage them to be honest, and I tell them that there are no right answers.

As in recent years, several mentioned The Skimm, an email newsletter. Others said they regularly read CNN.com and the digital versions of The Washington Post and The New York Times. A few said they still like to get news in print via The New York Times or The Daily Tar Heel.

No one mentioned regional newspapers such as The Charlotte Observer. Same for radio and television.

Several students said that they rely on push notifications on their phones. In previous semesters, I had never heard that answer. Those students said that they relied on the notifications to let them know about big news. They catch up on other things later.

Like a headline, a push notification should match the tone of the news and the tone of the organization. Editors must use news judgment to decide when and how to send such notifications. Too many can be overwhelming.

I will keep an eye on how news organizations are exploring how to push news in this way, perhaps incorporating that into my editing course. If students receive news that way, they should know how to send it.

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