Students in MEJO 457, Advanced Editing, are writing guest posts for this blog this semester. This is the 10th of those posts. Sara Salinas is a senior majoring in journalism at UNC-Chapel Hill. Originally from Maryland, Sara has previously worked with The Daily Tar Heel, Baltimore Business Journal and Indianapolis Star. She will move to Boston after graduation for an internship with The Boston Globe.
News is getting faster, but reporters really aren’t.
To no fault of training or dedication, reporters are struggling to keep up with the digital demands of a constantly breaking news cycle. You hear a tip, read a blurb, scroll past a vague tweet, maybe, and the starting gun fires.
Who can you call to confirm it? How quickly can you get a story up? How much context can you throw in? Which outlets have already beat you to it?
In an industry more concerned with speed than ever, editors can keep the breaking news from breaking their reporters or their reputations.
As a breaking news reporter at The Indianapolis Star, I spent most night shifts listening to police scanners and waiting for an emergency run worth reporting. The waiting could very quickly turn into scrambling if the right call came in — and that’s when our online producers shined.
The Star’s producers monitored local TV channels and news outlets for updates or confirmation, tweeted initial reports and photos, and published a basic outline of the story to be updated.
In top priority breaking news situations, producers pulled information from reporters’ tweets to update the outline as the story developed.
The added eyes and ears on a breaking news story relieved the need to scramble and made our coverage more streamlined, more accurate and more complete.
Producers used the official Star Twitter account and retweeted reporters on their personal accounts, so there was never any redundancy or confusion — just the opposite. There was clear delineation from the reporter on the scene to the larger outlet.
Though our online producers had a slight edge over the average editor in that their regular task was exclusively digital, any editor can adopt the same practices and strategies to alleviate the chaos of reporting breaking news:
- Designate one or two reporters to tweet developing information. If more than one reporter is updating, do your best to assign each one an angle or focus, so information isn’t repeated and time isn’t wasted.
- Retweet the most important information from the publication’s account. Pull a photo if the reporter has taken one. (Bonus: using the same photo repeatedly, as long as it’s representative of the full situation, can be a visual cue for continuing coverage — but don’t overdo it.)
- Update the online story with information from the reporter’s tweets. The work is already done, why wait to flesh out the breaking shell?
- Pull context from related stories and link in the breaking story. Context is the first casualty of breaking news, and including background will give the story legs and increase engagement.
- Keep watching your competition. If your local TV station runs with new information you don’t have yet, you know you’re behind on your reporting and, more importantly, you know what to confirm next.
We like to say journalism is a public service — and I do believe that’s still true — but it’s also becoming increasingly market-driven. Traffic to online content is both what nearly killed the industry and what’s going to save it.
And speed in breaking news situations can be one of the biggest defining factors for which news outlet gets traffic over another.
Streamlining breaking news to be useful, accurate and complete demands more than a single reporter. The editor’s edge is a digital-driven curation of updates in a situation where getting the news is just as important as how fast you do it.