Student guest post: 5 reasons why listicles are good for modern journalism

Students in J457, Advanced Editing, are writing guest posts for this blog this semester. This is the 10th of those posts. Carly Peterson is a senior journalism major with a reporting specialization who enjoys music and the arts. She writes for the UNC-Chapel Hill branch of Her Campus, an online publication that targets college-age woman.

Just admit it, we all read listicles. They are everywhere you look — as you scroll through your Facebook feed, as you check today’s email newsletter, and as you spend endless hours mindlessly reading BuzzFeed. Listicles are the hot topic in today’s journalism.

Listicles have driven journalists to choose a side — either pro-listicles or anti-listicles. Journalists who are typically pro-listicles acknowledge that they are useful as an alternative story form for reporting and are not completely mindless, while journalists who are anti-listicles criticize them as uniformed and representative of bad writing.

As a descriptive writer, I have to admit I had to get use to writing listicles for Her Campus, but now I really enjoy putting a well-written and informed list together that will interest the website’s audience. I do not believe that listicles are the death of quality journalism, but they should be looked to as a viable option for an alternative story form.

1. Listicles are time-saving tactics for writers.

The journalism industry is a fast-paced business. A journalist’s goal is to get the story first and to send the story out to the public before another publication can. A journalist could probably write a couple of listicles in the time it takes to write and report one story. Even though the writing is short, listicles do not give journalists room to be lazy in their writing and grammar skills. A listicle should be informative but concise, which can be harder for descriptive writers like me.

2. Listicles are helpful for a busy audience.

In today’s world, everyone is on the go. The public has less time to sit down and read a newspaper front to back except for maybe on the weekends. Listicles are a great way to get a news or human-interest story to the public. The listicles’ best feature is that they are easy to scroll through. Since the story is essentially a list, they are easy to format for cellphones or tablets. The public spends a great deal of time on these devices.

3. Listicles already come with a headline.

The typical format for listicles is a number plus what the list is conveying to the reader. The nature of listicles incorporates attention-drawing headlines that capture the reader and encourage them to click to read more, which is termed “clickbait.” The reader automatically knows what this story will be about just from the headline for example this headline from BuzzFeed:

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4. Listicles draw attention and keep readers.

Listicles contain numbers that stand out automatically from all the other text-heavy articles. The list format helps to make the article easy and fast to read. Most use some sort of picture or GIF to go with each number listed. From my experience with listicles, I am drawn to the article because I am curious as to what the numbers are and then find myself reading the entire article when I just meant to skim it. I am sucked into the article anticipating what the next number will hold.

5. Listicles are great for social media.

The best part about listicles for a publisher is that they are easily shared on social media feeds such as Facebook and Twitter. I believe the listicles that draw the most traffic on social media are the ones that tap into human emotion and life experiences, or incorporate informative tips as seen here at BuzzFeed:

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Listicles do not have to be for everyone, but do not turn them down before you try them. As a writer, I was skeptical at first, but now I find listicles as a fun and easy way to engage with the audience. They can be timsaving tactics that come with eye-catching headlines. Readers will want to read the listicle because they can scroll through the article quickly while on the go. The list can be effortlessly shared on social media, which means more traffic to the publication’s website.

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