Katie Quine is a writer and digital assistant at Our State magazine, which covers North Carolina’s culture and history. In this interview, Quine discusses how she generates story ideas and researches them, and how the magazine balances its print and digital presence.
Q. Describe your job at Our State. What is your typical day like?
A. What I love about working as a digital assistant and writer at Our State is that no two days are alike. I travel around the state several times a month to report on various assignments.
In May alone, I interviewed North Carolina’s longest married couple, wrote a piece about urban beekeeping in Durham and started working on a story about a community mailbox at Sunset Beach. It’s been such a privilege to learn about all of the incredible people and places in our state.
When I am in the office, I spend some of my morning planning and monitoring our social media content. I also dedicate a sizable portion of my day to editing articles from our contributing bloggers and working on stories of my own. Another big part of what I do is restructuring content that appears in the pages of our magazine so that it is Web- and SEO-friendly.
Since our digital department is relatively new and has just four staff members, my job’s range of duties requires a pretty diverse skill set. It’s great because I feel like I’m learning something new every day, and I love the challenge that comes along with writing content that ranges from 140 characters to 1,200 words.
Q. You’ve written a series of posts under the label of The Curious Carolinian, looking at the quirks of North Carolina’s culture, history and geography. How do you come up with ideas for these posts, and how do you research, write and edit them?
A. The Curious Carolinian has been such a fun pet project. Every post starts with a question about our state that isn’t easily answered, such as “Why is North Carolina called The Tar Heel State?” or “Why are there two styles of NC barbecue?”
When we come up with ideas for these posts, we’re thinking of content from a search-volume standpoint. For some ideas, I’ve simply typed “Why is North Carolina…” into Google to look at what the suggested searches are.
Once I’ve thought of the question I’d like to answer, I research the topic as thoroughly as I can, reading reference books, digging up old newspaper articles and reaching out to experts on the subject matter. At Our State, it’s our goal to be the definitive experts on anything pertaining to North Carolina culture, so I try to differentiate our content from that of other websites by writing the most comprehensive article I can.
There’s research out there to suggest that humans’ attention spans are getting shorter, but the feedback we’ve received about The Curious Carolinian series has taught me that people still love a good, long backstory if you make a point to have fun while telling it. Readers are only as engaged as the content is engaging.
Q. How is Our State different online than in print? How much collaboration is there between the two aspects of the magazine?
A. The editorial and digital departments are constantly collaborating with each other. As the editorial department plans its story calendar for the coming months, the digital department works to create content that complements what appears in the magazine.
What might work well in one medium might not perform the same way in another, so we make a point to think about how content can be repackaged in different ways. For instance, if the magazine features a personal narrative in which an author explores his or her love for a particular North Carolina town, the digital department might come up with a supplemental day-trip itinerary for those who wish to visit the area. When it comes to collaboration between online and print, making use of alternative story formats is crucial.
Q. It sounds like you have a good gig. What advice do you have for journalism students who are looking for jobs like yours?
A. I think I have a pretty good gig, too! Thanks.
I suggest that students should always look to tell stories in unexpected ways. What resonates deepest with your audience can surprise you, especially on the Web.
For instance, as a journalist, I consider myself to be a writer first and foremost, but what actually helped land me an interview with Our State was a video I produced, which featured one-second clips from every day of my senior year at UNC. The video started out as a little project that I hoped my friends would enjoy at the conclusion of our senior year. But not long after I posted it on YouTube, I got comments from alumni I’ve never met who told me it made them tear up 30 years after they graduated.
All that is to say, every skill you learn in the j-school is important, no matter how insignificant it seems at the time it’s taught to you. You never know when you’ll need it down the road.