Jordan Rogers is co-creator and an editor of Raleigh & Company, a collaborative website that consists of the work of nearly 20 writers. In this interview, conducted by email, Rogers discusses the site’s mission and its position in the Triangle’s media landscape.
Q. What is the objective of Raleigh & Company? What do you hope to achieve?
A. There were a lot of us sportswriters or freelance writers in the Triangle area who were already running our own blogs or writing creatively on our own. At some point a few of us figured, why not do this together and get the spillover from each other’s readerships?
We want to tell great stories, talk about important topics and give creative and smart people a platform to reach those in the area who would like to hear from them.
Q. How are writers selected for the site? Are their posts edited by you or other editors?
A. It has started with a loose group of writers, and we’ll do a mixture of invitations and accepting requests. Anyone who wants to potentially contribute should absolutely contact us. Most of the currents are either a professional writer, in an interesting professional field, or simply were such good writers we couldn’t say no.
I’ve done a little over half of the editing so far. That’s usually a good idea early in the development of any site to keep things similar stylistically, but we’ll spread out more duties as we go along.
Q. You’re on Twitter. How does Raleigh & Company plan to use social media?
A. As our main source of traffic. We simply hope to give people great stuff to read. If they like it, they’ll share it. I don’t know what else to say.
Q. The Triangle region of North Carolina is a crowded media market online, with not only traditional media like The News & Observer and WRAL, but also blogs like the Raleigh Connoisseur. How does Raleigh & Company fit into that market, and how can it thrive here?
A. You’re right, there are fantastic media options in and around the Triangle. It’s almost overwhelming.
WRAL is a national leader in local news, and it’s hard to get away from their footprint. (And there’s a reason for that — they’re insanely good.) INDYWeek has been so successful in this area in a time when other print weeklies have failed nationally because the Triangle demands an alternative and smart source of great writing and they’ve delivered for decades. And although in Greensboro, Our State magazine has been making a strong online push on social media with some great content. WCHL is a staple in Orange County, the N&O does fantastic work, and I should just stop there because I would leave someone out and the band orchestra is starting to play.
But that is what a smart and educated populace is all about: options; different points of view and topics. We might do a long form look at recreational adult leagues in the Triangle, discuss whether a terrible comic book has value, or do some reporting on the homeless that no one else is willing to talk about.
We might send a sportswriter to cover a cooking contest (and he did a fantastic job, didn’t he?) or we might send a culinary writer to cover the dining options at a basketball game at PNC. The Internet allows us to do a lot of different things and we plan on taking full advantage of that.
But to your point, we’re interested in making interesting things, and if people like it, they’ll respond. I couldn’t be less worried about “competing” and I only hope RaleighCo can be a part of the great media in the area.