Monica Monzingo is a copy editor for Macys.com, a position she has held since 2012. She previously worked in the magazine industry as a freelancer. In this interview, conducted by email, Monzingo discusses her job and how editing for a department stores is different from editing for a news organization.
Q. Describe your job. What do you do on a typical day?
A. I copy edit a wide variety of creative assets for macys.com, including homepages, emails, gift guides, social media and navigation copy (the links on the top and left-hand side of the site). Also, most of the brands we sell create their own content for their landing pages on macys.com, so I’m responsible for proofreading those too. While copyediting and watching for consistency in style and brand voice, I’m also making sure the copy complies with our legal guidelines.
On a typical day, I might review the desktop and mobile versions of the new prom sitelet, read through the exclusions copy for an upcoming Super Saturday sale, and copyedit a buying guide about cutlery.
Q. You previously worked as a freelance editor for magazines such as US Weekly. How is editing for Macys.com different from your magazine editing?
A. At a magazine, you’re selling the journalism — the content is the commodity. But in retail, you’re selling the clothes, furniture, etc., so your relationship with the reader is slightly different. We want the reader to engage with our content, just like a magazine, but we also want to motivate them to go a step further and BUY what’s featured in the content.
We have a lot of the same conversations about truth and clarity that editors at a magazine have, but the response we want from our reader is a bit different so our approach to writing and editing is a bit different too. Have we given them all the information they need so that they’ll buy that new bathing suit, knowing it’s perfect for their body type? Are our financing terms clear enough that they’ll feel comfortable buying a big-ticket item like an engagement ring or a new sofa?
Q. You recently attended the national conference of the American Copy Editors Society. What did you learn there, and what drew you to ACES?
A. I learned about Google’s new algorithm and how we can update our SEO strategy to align with its new priorities. I learned that editing is a left-brain activity while computer work is a right-brain activity, and that’s why it’s always good to review things on a printout instead of just on screen. And I went to a session about writing headlines and have tons of tips the writers here at macys.com can use when writing email subject lines.
ACES is a fantastic community of super-smart, super-friendly folks who share a passion for editing, and it was so inspiring to get to spend a few days nerding out about style guides and grammar. I was originally drawn to ACES as a learning resource, which it certainly is, but the most rewarding thing has been finding a community of like-minded editors.
Q. What advice do you have for students seeking jobs and internships in editing for a company like Macy’s?
A. I’d recommend learning about what’s going on in the industry. I’m a big fan of the National Retail Federation’s SmartBrief, a daily email digest of the industry’s top stories.
You can also learn a lot just by paying more attention to what’s going on when you’re shopping on your favorite website or in your favorite store. Develop an ear for brand voice and learn how to both describe and write in different voices. And as a copy editor, a huge thing to practice is how to give feedback in a clear but kind way.