UNC-Chapel Hill’s chancellor, Carol Folt, joined Twitter earlier this week. Here’s her first post there:
First. Tweet. Ever. -clf pic.twitter.com/tgXtLZxAL7
— Carol Folt (@ChancellorFolt) April 3, 2014
I’m glad that Folt is a part of the conversation on Twitter. Her profile there indicates that the account is intended as the voice of the Office of the Chancellor, so some Tweets will be written by staff members. Posts by Folt herself will include a “–CLF” signature.
Fair enough. Folt certainly has plenty to do besides checking on Twitter and posting there frequently. I hope, though, that we will see “–CLF” frequently.
Now, allow me to offer some Twitter advice to my boss, the chancellor: Who you follow is a big part of Twitter. At the moment, your “follows” are dominated by institutional accounts at the departmental level and higher. You can certainly learn a lot about what is happening on campus by following the Twitter feeds of various units.
But individuals on Twitter are often more interesting and informative than “official” accounts. They can offer personality, insight and humor that can, at least at times, be lacking in those departmental Twitter feeds. For example, you are following the UNC Admissions Office. It uses Twitter smartly, but for a more personal look at how that office works, follow Melissa Kotacka too.
Here are some other UNC people to consider following, starting with the journalism school:
@Stephanie Willen Brown
Others on or near campus:
This is just a start, of course. An ebb and flow to your follows is natural. Follow people who inform and entertain, who speak to your interests. Unfollow those who don’t. Twitter is a place to learn, share and have fun. Enjoy!