What we write in big type is a big deal

The American Copy Editors Society recently shared this video via social media. It’s about headline writing at the Winnipeg Free Press.

As I watched the 11-minute piece, memories of my own newspaper experiences came to mind. The personalities, editing skills and headline-writing styles of the editors at Winnipeg mirror those in the newsrooms in Greensboro, Raleigh and Los Angeles where I have worked.

Editors who write headlines care deeply about what they do. And they do it in relative anonymity. There’s no Pulitzer Prize for headline writing — not yet, at least.

Headlines are still important, in print and online. They tell us what’s news, and they lure us into reading more. Headlines reflect not only the content of the stories, but also the tone. And they need a human touch.