My son, a seventh-grader at a Raleigh middle school, worked on an assignment this weekend in which he created an advertisement. It was part of a unit on persuasive writing and propaganda.
Students could pick any product or service, real or fictional. The assignment asked them to identify a target audience, pick a medium and write a message that would sell the good or service. Other tips: use a celebrity endorsement and use the bandwagon appeal.
My son used Xtranormal to create this ad for a personal hygiene product. I find it to be highly effective spot, and I am glad that he’s learning about advertising techniques so he will be a savvy consumer.
Who knows? Perhaps my son will grow up to be a “mad man” of the 21st century — or even better, the next Darrin Stephens.