Briefs are especially useful now in the age of shrinking page sizes and diminishing news hole, but that’s not easy because of cutbacks and consolidation. Plus, the brief still has to tell a full story, even in just a few paragraphs.
That’s why this item from a recent News & Observer sports page doesn’t work. The story is about a basketball coach regretting a joke about the Ku Klux Klan, but the brief has been cut too much for it to make sense. Where’s the punchline?
You’ll have to look online to find it.