Science fiction’s trademark

The Sci Fi Channel, home of “Star Trek” reruns and curiously titled monster movies like “Mansquito,” is itself taking on a curious name: Syfy. The New York Times reports that the name change was prompted in part by legal concerns. The channel wanted a name that was unique:

One big advantage of the name change, the executives say, is that Sci Fi is vague — so generic, in fact, that it could not be trademarked. Syfy, with its unusual spelling, can be, which is also why diapers are called Luvs, an online video Web site is called Joost and a toothpaste is called Gleem.

The change will go into effect this summer. The early reaction to the switch is negative, if these comments are any indication.