Want a pun in your headline? Sign this release first

Tempted to put a pun in that headline? You’ll have to sign something first.

Steve Merelman, front-page editor at The News & Observer, passes along this form (PDF) that he wrote about pun headlines. It requires copy editors to meet a six-part test before their wordplay headline can be published.

More on pun headlines here.

UPDATE: Merelman now works at Bloomberg News, where he is still on pun patrol.

3 thoughts on “Want a pun in your headline? Sign this release first

  1. I would print that off my co-worker, but only if it included something about not putting quote marks around the so-called pun.

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