Please allow me to introduce myself


The “ad watch” on claims by political candidates is a great opportunity for an alternative story form. The Associated Press is on the right track by presenting information this way.

Like most story forms, these need a bit of introductory text to help the reader understand the topic and how it will be discussed. That intro text is missing here, which is especially mystifying when the story becomes a blurb and a link on the Web. A proper introduction would have made this “ad watch” work better in this list of stories at Yahoo.

For another “ad watch” approach, check out PolitiFact.