Hearst goes multimedia

The Hearst Journalism Awards Program is the Pulitzer competition of college journalism, and it honors the best in writing and photography.

The Hearst people recently updated the program’s Web site with the deadlines and rules for this academic year. For the first time, the competition includes a category for multimedia. The rules for that category mention editing as a consideration. Yet, the overall competition has no categories specific to editing. Why not a headline-writing contest?

UPDATE: I asked Richard Cole, a former dean of the UNC-Chapel Hill journalism school who has served as chairman of the Hearst steering committee, about the lack of a headline category. Here’s his reply:

That has been talked about in the past, but the thinking was that headlines alone weren’t appropriate for a separate category. And the Hearst folks aren’t much interested in adding another j-writing category.

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