Jobs ads (yes, some newspapers are hiring) are starting to include proficiency with alternative story forms as part of the job description. Here are two examples:
- We need a professional who is not afraid of alternative story forms or writing for the Web.
- The candidate takes responsibility for the whole package, including collaborating with other departments to ensure the best presentation, including online, print, alternative story forms, sidebars, photos graphics and other elements.
This shouldn’t be too scary for copy editors. We’ve already been working with any number of story forms in a single workday — a briefs column followed by a wire story followed by a centerpiece package.