Amy Goldstein has been an associate editor on the copy desk at ESPN.com since February 2008. Before moving to central Connecticut, she completed a master’s degree in journalism at the City University of New York’s Graduate School of Journalism and a bachelor’s degree in linguistics at CUNY Queens College. She has interned at the Detroit Free Press, McClatchy-Tribune News Service and News 12 Long Island. In this interview, conducted by e-mail, Goldstein offers a glimpse of what it’s like to be an editor at the ESPN site.
Q. Describe your job at ESPN. What is your typical workday like?
A. I edit 12 to 15 stories, blogs and photo galleries each day and am the copy desk editor who backreads subject page tops that are sent via e-mail. I also often assign priorities to stories in our queue system based on what’s expected to be featured prominently on our front page or on section pages. When time allows, I slot stories and coordinate copy desk reads of entire index pages.
We have a copy desk and a news desk, and the copy desk is responsible for editing features, columns, power rankings and other staff-generated items, while the news desk mostly edits headline news stories and game recaps. Most copy deskers work during the day rather than at night because the stories we edit generally come to us during normal business hours. Stories’ lengths vary significantly, as do their subject matter — I might edit a feature about an NFL player, then a Q-and-A with the creator of a sports video game, then a live blog about a poker event.
Q. What is the biggest challenge you face in your job?
A. You were expecting it to be working against the clock, weren’t you? Well, not quite. If a story needs to be published right away (for example, right after the Masters tournament) it is, and then we’ll backread it as soon as possible. If it doesn’t, we’ll be expected to turn the story around within a reasonable amount of time, but there’s usually no rush.
ESPN is a reporter-driven environment, and that’s what enables our best writers to develop a distinct voice that is recognized on a national level. Our writers have a lot of editors — a story might be edited by two or three people before it reaches the copy desk — and we’re charged with maintaining our writers’ voices while making sure they don’t cross the line on sensitive topics. With so many hands on deck, sometimes it’s hard to appease everyone. My biggest challenge is deciding which battles to pick and how best to compromise.
Q. You have worked for print and online media. What are the biggest differences between them? What about similarities?
A. My work online might be a little less creative than what I did for print media, but that’s really a function of the workflow here. I typically don’t write headlines or cutlines or select photos, but section editors (who do all those things) ask me for headline and blurb suggestions several times a day. We also have two layers of headlines for most of our stories — the index page display text, which aims to get the reader to click on a story (and often has tight head counts, just like in print media!), and the headline on top of the story, which is often a summary type of head because the reader already was engaged enough to click through to that point.
As I hinted at above, there generally aren’t deadlines at ESPN.com, so I find working online to be less stressful than working in print. I try to finish a story as fast as I can, but I almost always have plenty of time to make it as good as it should be. At the same time, there’s little downtime during our workday. We always have something to do because our writers and section editors produce so much content each day.
As for similarities, the reality is that both print and online media work to tell similar or identical stories. A story published online might be longer, but the general rules of keeping a reader engaged still apply.
Q. Many college students would love to have a job like yours. What career advice do you have for them?
A. Persistence was key for me in landing this job. A number of things had to fall perfectly into place for me to end up here, but if I hadn’t kept calling my boss during a seven-month period, I wouldn’t be at ESPN. In addition, knowing what you really want in a job helps you sell yourself, and internships help you refine what path you want your career to take.
In graduate school, I had several opportunities to learn Web programs, and I’m thankful for that because although ESPN.com’s publishing system is proprietary, I learned how to tell a story using interactive media. I share that knowledge with my colleagues whenever I think it might be useful. I suggest that college students take advantage of the opportunity to learn new programs — it’s fun and rewarding when you finish a project, even a quick photo gallery produced with Soundslides.