Split the ticket

by andybechtel

When writing multiple-line headlines, should copy editors consider how they break from line to line?

Awkward “splits” used to be something to avoid, though some editors have said that the readers don’t notice the difference. Editors writing headlines for the Web don’t seem to worry about this as much their print counterparts.

This print example splits the adjective (“hot”) and the noun it modifies (“topic”). That’s a no-no, according to this tip sheet on headline writing. Does the top line of this headline create a false impression about the story’s content, at least for a moment?

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