The waiting is the hardest part

by andybechtel

The writing conventions of the Web find their way into mainstream news stories, for better or worse. For example, this New York Times story deploys the “wait for it” device:

CSX is, of course, one of the largest railroad companies in the nation. And given all the hubbub, you’d imagine the hedge fund was based in the Middle East. But the hedge fund is — wait for it — based in London.

I have never understood why readers should “wait for it.” It’s a feeble way to build drama or surprise into a story, and it’s become a cliche. Go ahead and deliver the information.

Others share my “wait for it” irritation.

About these ads